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Jaguar: “Woke” Failed Rebranding or Strategic New Market Placement?

Agustina tells the story of how Jaguar went from making high-end exclusive cars, to having to make the polemic decision of doing a “woke” rebranding. Why and how did they do it?

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Argentina
Agustina
transportation
business

Published on 2025-05-09

This is an episode from the series Rebrandings Explained.

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